To increase return on your marketing budget, Softrip offers a stand-alone, as well as fully integrated, Campaign Management System to provide an in-depth tool for managing your marketing efforts. This unique application creates a hub location where your marketing company or department may centrally manage your campaign, channel and segment relationship.

Included in this module are the following features:

• Setup of Campaigns, Channels and Segments.
• Association of Segments with Vendors and suppliers
• Association of Segments with Markets and Branding
• Control Insertion dates and marketing material due dates
• Track life cycle of Segment and follow up with our Softrip tracking system (Advertisement Codes)
• Reporting and analysis