Our Company & Story:

Softrip has a long history in the multi-day tour operator space. In 1997, the original founders, Dani and Tal Pipano, were working at Gate 1 Travel when they recognized a need for a software platform that would provide innovative automation, communication, and flexibility to the tour operator industry. The father and son duo used their experience at one of the largest worldwide tour operators to create a system that would change the way they did business. 

Seeing the potential that Softrip had for the wider travel industry amidst changes brought on by shifting customer demands and rapidly expanding technology, Tal and Dani decided to begin selling the previously internal technology to external customers. With a team of skilled engineers, they continued to develop the platform to be a best-in-class travel software system. 

Since then, Softrip has served customers across the globe and has become the most comprehensive and flexible multi-day tour operator software in the industry. The company entered a new era in 2021 when CEO Betsy Harbison took the lead after an acquisition by a group of private investors focused on software and travel. Today, the team works remotely, with revamped efforts in Customer Success, Sales, Marketing, and Product. With these resources and decades of combined expertise, Softrip will continue to optimize its offerings and reach new customers in the multi-day tour operator space.  

Our Softrip Mission

Our Mission is to establish Softrip as the leading provider of powerful end-to-end business solutions for multi-day tour operators worldwide.

Our Softrip Values

Commitment to Progress



Honesty &

of Teamwork

Softrip Timeline

A team of 3 at Gate1 travel released the first iteration of Softrip, a group quoting system.

The Softrip system expanded to include integrated software for reservations, customer, and supplier management.

Looking ahead, the team released a multi-currency and multi-branded version Softrip, enabling global market support.

Softrip integrated with its first GDS system, Sabre, providing more platform data capabilities.

Continuing to globalize, the Softrip platform added another GDS integration with Amadeus.

As the travel industry evolved with a greater need for technology, Softrip developed and released a new version.

With new software capabilities, Softrip customers had the ability to pull in package details and create bookings on their own sites.

A new integration with HotelBeds provided Softrip customers with the ability to pull live rates and availability for lodging.

For tour operators with custom group itineraries, Softrip established personalized quoting and management processes.

Softrip took to the seas and integrated with its first cruise line operator.

As demand for access on different web browsers and devices increased, Softrip developed and released its third generation. 

The Softrip system entered a new era with a company rebrand and the creation of its SaaS model for smaller tour operators.

A group of investors acquired Softrip, launching the company into its next phase of technology, growth, and opportunity.

Softrip secured its first integrated payments partnership and optimized internal operation processes under new leadership.

The Softrip brand and platform continue to grow, with new hires in Customer Success, Sales, and Marketing.

Our Softrip Leadership

Betsy Harbison


Vincent Josset

Vice President, Technology

Matthew Tompkins

Vice President, Strategic Initiatives

Jordan Wyner

Vice President, Customer Success

David London

Director of Product