Travel Agency CRM & Marketing to Personalize Experiences

Softrip CRM & Marketing for multi-day tour operators provides everything a travel agency needs to personalize customer travel experiences, manage and track customer contact lists (both B2B and B2C), and evaluate your marketing efforts.

Our travel CRM software allows you to segment your customer database based on preferences, booking history, and interactions, so you can tailor your marketing campaigns to specific customer segments. You can also track customer interactions, including phone calls, emails, and website visits, to better understand customer behavior and preferences.

With our marketing automation tools, you can create targeted email campaigns, social media posts, and online ads to reach your customers at the right time with the right message. Our reporting and analytics tools provide valuable insights into the effectiveness of your marketing efforts, so you can make data-driven decisions to improve your ROI.

Softrip CRM & Marketing for multi-day tour operators is designed to streamline your marketing and customer relationship management processes, so you can focus on delivering exceptional travel experiences and growing your travel business. 

CRM & Marketing Features

  • Customer profiles: Maintain a full profile for existing contacts and customers. Track and store important customer preferences and special requests.

  • Agency profiles: Set up travel agency information, including IATA numbers, agency commissions percentages and agent contact information associated with the specific agency.

  • Agency commissions: Create and manage agency commissions and set up commission tiers.

  • Agency performance: Assess and evaluate travel agency performance and history within one profile.

  • Marketing promotions: Give your marketing team one place to centrally manage campaigns, channels, and segments.

  • Customer feedback: Collect valuable customer feedback using surveys and forms.

  • Email subscriptions: Create target audience segments for passenger communication.

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