Softrip CRM & Marketing for multi-day tour operators provides all functionality necessary to personalize customer travel experiences, manage and track customer contacts lists (both B2B and B2C), and evaluate your marketing efforts.

CRM & Marketing Features

  • Maintain a full profile for existing contacts and customers. Track and store important customer preferences and special requests.

  • Assess and evaluate travel agency performance and history within one profile.

  • Set up travel agency information, including IATA numbers, agency commissions percentages and agent contact information associated with the specific agency.

  • One location for your marketing team to centrally manage campaigns, channels, and segments.

  • Create and manage agency commissions and set up commission tiers.